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Known as a city of hot springs, castles and literature— the historical Dogo Hot Spring, the oldest hot spring in Japan; Matsuyama Castle, with one of the 12 original castle towers still standing in Japan; and the inspirations for literary figures Masaoka Shiki, the founder of modern-day haiku, and Natsume Soseki, the author of Botchan. The city center features conference facilities, lodging facilities and tourist attractions, all accessible by streetcar for efficient, comfortable conventions. We offer various pre/post convention programs; among them are the Shimanami Kaido, a series of bridges that offer views of beautiful islands, and the Uchiko and Ozu areas with their preserved historical townscapes. As a city that lives and breathes hospitality for passing pilgrims, Matsuyama looks forward to hosting your next convention.


Tokyo International Airport (Haneda)→Matsuyama Airport:90 min. by plane
Matsuyama Airport→JR Matsuyama Station:15 min. by limousine bus

Venues overview

  Facility Rooms
Hotel 45 4,796
Ryokan 48 2,017
Total 93 6,813


Matsuyama Convention and Visitors Bureau

Pre-/Post-Convention Programs

Cycling the Shimanami Kaido
Cycling the Shimanami Kaido
Experience a Historical Townscape (Ozu/Uchiko)
Experience a Historical Townscape (Ozu/Uchiko)
  • Cycling the Shimanami Kaido
    Create a once-in-a-lifetime memory by taking an invigorating bicycle ride on the world-famous Shimanami Kaido, which offers magnificent views of the Seto Inland Sea.
  • Experience a Historical Townscape (Ozu/Uchiko)
    Travel back in time and feel the life and history of the past amid a preserved townscape. Ozu and Uchiko are easily accessible from Matsuyama. Ozu castle has started offering Japan’s first overnight stays in a castle. There are also unique venues in the surrounding area.

Support Programs for Convention

Support for bidding process
Category Type of Support Availability Languages
Site inspection Arranging an inspection trip for site selection English
Support for hosting/preparation
Category Type of Support Availability Languages
PR Support for encouraging participation in the event English
Supporting other PR activities English
Conference and event preparation Providing information on PCOs, travel agencies and event management companies English
Providing information on reception venues (including unique venues) English
Providing information on related programs (local attractions, traditional performing arts, post-convention programs, sightseeing and hands-on experiences with Japanese culture for persons accompanying conference participants) English
Providing tourism information English
Requesting nominal support English
Coordinating with relevant organizations English
Conference and event operation Arranging reception venues (including unique venues) English
Arranging volunteers English
Setting up an information desk English
Providing maps/guidebooks for participants English, Chinese, Korean
Arranging shuttle buses
Providing convention bags
Hospitality Welcome posters and digital signage English, Chinese, Korean
Welcome message by the head of the local government
Providing discount tickets to tourist facilities
Providing discounts on public transportation
Dispatching tourism ambassadors
Related programs Making arrangements for attractions and traditional performing arts English
Making arrangements for post-convention programs English
Making arrangements for sightseeing and hands-on experiences of Japanese culture for persons accompanying conference participants English
Arranging tour interpreters and guides English

Support Programs for Incentive Travel

Support for Promoting Incentive Travel
Type of Support Availability
Site inspection support (provision of accommodation, food, tourist activities) -
Creation of draft proposals, providing information
Support During Incentive Travel
Type of Support Availability
Airport transfer services
Welcome banners
Chartered transport (e.g. coaches)
Prepaid cards for public transport
Venues (MICE facilities, unique venues)
Event management services
Recruiting volunteers to assist at events
Excursions, technical visits etc.
Attractions, entertainment etc.
Experience programs
Local cuisine, traditional cuisine
Greeting at airport or station
Greeting or welcome letter from local government head
Travel brochures
Discount coupons