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Morioka unfolds from the base of the magnificent Mt. Iwate, and the Kitakami-gawa, Shizukuishi-gawa and Nakatsu-gawa Rivers trace their leisurely paths through the city. Every season has its delights—the ishiwari-zakura rock-splitting cherry tree blooms in the spring, energetic groups of Sansaodori dancers and drummers storm through the city in the summer, salmon swim upstream right past the prefectural capitol building in the autumn, and swans return to roost through the winter. Located north of Tokyo, Morioka can be reached by Shinkansen in as little as 2 hours and 10 minutes. The area surrounding Morioka Station has many easily accessible MICE facilities that have already hosted various events. Sanriku Geopark, World Heritage Hiraizumi, Hachimantai Mountains and many more sights await participants after MICE. Morioka provides robust support for MICE with the most extensive financial assistance program in the Tohoku region.


Iwate Hanamaki Airport→Morioka Station:45 min. by limousine bus
Tokyo Station→Morioka Station:130 min. by train (Tohoku Shinkansen)

Venues overview

  Facility Rooms
Hotel 28 4,180
Ryokan 20 600
Total 48 4,780


Morioka Tourism and Convention Association

Pre-/Post-Convention Programs

Chagu Chagu Umako Horses
Chagu Chagu Umako Horses
 Wanko-Soba (All-You-Can-Eat Soba) Contests
Wanko-Soba (All-You-Can-Eat Soba) Contests
  • Chagu Chagu Umako horses
    The Chagu Chagu Umako horse festival is held every June, when around 100 brightly bedecked horses march from Onikoshi-sozen-jinja Shrine in Takizawa to Morioka-hachimangu Shrine in Morioka. Commemorative photos with vividly decorated horses can be taKen
  • Wanko-Soba (All-You-Can-Eat Soba) Contests
    Nothing says “Morioka” more than wanko-soba (all-you-can-eat soba), so why not organize a mini wanko-soba contest at your convention’s social gathering? Having representatives from various areas compete in your contest will elevate the mood among participants in your event as well as crowds who come to cheer. Said to have started as a gesture of hospitality at large banquets, this tradition of eating to one’s heart’s content is a quintessential Morioka attraction.

Support Programs for Convention

Support for bidding process
Category Type of Support Availability Languages
Site inspection Arranging an inspection trip for site selection English
Support for hosting/preparation
Category Type of Support Availability Languages
PR Support for encouraging participation in the event English
Supporting other PR activities English
Conference and event preparation Providing information on PCOs, travel agencies and event management companies English
Providing information on reception venues (including unique venues) English
Providing information on related programs (local attractions, traditional performing arts, post-convention programs, sightseeing and hands-on experiences with Japanese culture for persons accompanying conference participants) English
Providing tourism information English, Chinese, Korean
Requesting nominal support English
Coordinating with relevant organizations English
Conference and event operation Arranging reception venues (including unique venues)
Arranging volunteers English
Setting up an information desk English
Providing maps/guidebooks for participants English, Chinese, Korean
Arranging shuttle buses
Providing convention bags English
Hospitality Welcome posters and digital signage English
Welcome message by the head of the local government English
Providing discount tickets to tourist facilities English
Providing discounts on public transportation
Dispatching tourism ambassadors
Related programs Making arrangements for attractions and traditional performing arts English
Making arrangements for post-convention programs English
Making arrangements for sightseeing and hands-on experiences of Japanese culture for persons accompanying conference participants English
Arranging tour interpreters and guides English

Support Programs for Incentive Travel

Support for Promoting Incentive Travel
Type of Support Availability
Site inspection support (provision of accommodation, food, tourist activities)
Creation of draft proposals, providing information
Support During Incentive Travel
Type of Support Availability
Airport transfer services
Welcome banners
Chartered transport (e.g. coaches)
Prepaid cards for public transport
Venues (MICE facilities, unique venues)
Event management services
Recruiting volunteers to assist at events
Excursions, technical visits etc.
Attractions, entertainment etc.
Experience programs
Local cuisine, traditional cuisine
Greeting at airport or station -
Greeting or welcome letter from local government head
Travel brochures
Discount coupons -
Giveaways -