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Niigata is home to Toki Messe, the largest convention complex on the Sea of Japan coast. With an expansive exhibition space with capacity of 10,000, 13 large and small conference rooms, hotels and other facilities, Toki Messe can smoothly accommodate all aspects of conventions, from conferences to parties and lodging. Niigata is two hours from Tokyo by Shinkansen, and features expressways and other high-speed infrastructure. Niigata Airport provides connections to the major cities of Japan (Sapporo, Nagoya, Osaka and Fukuoka) as well as direct flights to Shanghai, Harbin, Seoul and Taipei. With these facilities and transportation options, Niigata can easily keep its promise to host convenient, comfortable conventions.


Narita International Airport→Niigata Airport:Approx. 60 min. by plane (domestic flight)
Chubu Centrair International Airport →Niigata Airport:Approx. 70 min. by plane?(domestic flight)
Tokyo Station→Niigata Station:Approx. 2 hr. by bullet train?(Joetsu Shinkansen)

Venues overview

  Facility Rooms
Hotel 48 6,984
Ryokan 21 403
Total 69 7,387


Niigata Visitors & Convention Bureau

Pre-/Post-Convention Programs

  • Program for Enjoying Performances of Niigata’s Furumachi Geigi (Geisha)
    Watch traditional Japanese dance performances of Niigata Furumachi Geigi, who carry on 200-year-old traditions, at the former estate of a wealthy merchant and other historical buildings and enjoy traditional party games with them. You can also arrange geigi performances for your event. Subject to certain conditions, your event may qualify for the Omotenashi Subsidy that covers a half of expenses (up to 200,000 yen).
  • Grilling Your Own Rice Crackers at Niigata Senbei Okoku (Rice Cracker World)
    Niigata Prefecture is Japan’s largest producer of rice crackers. At Niigata Senbei Okoku you can watch rice crackers being made , learn about the manufacturing process and try making your original rice crackers.

Support Programs for Convention

Support for bidding process
Category Type of Support Availability Languages
Site inspection Arranging an inspection trip for site selection English
Support for hosting/preparation
Category Type of Support Availability Languages
PR Support for encouraging participation in the event
Supporting other PR activities
Conference and event preparation Providing information on PCOs, travel agencies and event management companies
Providing information on reception venues (including unique venues)
Providing information on related programs (local attractions, traditional performing arts, post-convention programs, sightseeing and hands-on experiences with Japanese culture for persons accompanying conference participants)
Providing tourism information English, French, Russian, Simplified Chinese, Traditional Chinese, Korean
Requesting nominal support
Coordinating with relevant organizations
Conference and event operation Arranging reception venues (including unique venues)
Arranging volunteers English
Setting up an information desk
Providing maps/guidebooks for participants English, French, Russian, Simplified Chinese, Traditional Chinese, Korean
Arranging shuttle buses
Providing convention bags English
Hospitality Welcome posters and digital signage English
Welcome message by the head of the local government English
Providing discount tickets to tourist facilities
Providing discounts on public transportation
Dispatching tourism ambassadors English
Related programs Making arrangements for attractions and traditional performing arts
Making arrangements for post-convention programs
Making arrangements for sightseeing and hands-on experiences of Japanese culture for persons accompanying conference participants
Arranging tour interpreters and guides

Support Programs for Incentive Travel

Support for Promoting Incentive Travel
Type of Support Availability
Site inspection support (provision of accommodation, food, tourist activities)
Creation of draft proposals, providing information
Support During Incentive Travel
Type of Support Availability
Airport transfer services
Welcome banners
Chartered transport (e.g. coaches)
Prepaid cards for public transport
Venues (MICE facilities, unique venues)
Event management services
Recruiting volunteers to assist at events
Excursions, technical visits etc.
Attractions, entertainment etc.
Experience programs
Local cuisine, traditional cuisine
Greeting at airport or station
Greeting or welcome letter from local government head
Travel brochures
Discount coupons -
Giveaways -