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Ueda is a core city of 160,000 located in eastern Nagano Prefecture, and was created on March 6, 2006 from the merger of the former city of Ueda, the towns of Maruko and Sanada and the village of Takeshi. In keeping with its slogan, “a healthy and happy city that creates a shining future filled with people’s smiles,” Ueda aims to “build communities where citizens playing a leading role,” “build communities that have a safe, secure and comfortable environment,” “build communities where everyone works vigorously and industries thrive,” “build communities where everyone supports each other and lives healthily,” “build communities that nurture rich spirits through lifelong learning” and “build communities that foster culture and have a charming appearance through exchange and cooperation.”


Tokyo Station→Ueda Station:Approx. 90 min. by train(Hokuriku Shinkansen)
Nagoya Station→Ueda Station:Approx. 3 hr. 30 min. by train
*Take the JR Chuo Express from Nagoya Station to Shinonoi Station then take the Shinano Railway from Shinonoi Station to Ueda Station.
Nagano Station→Ueda Station:Approx. 13 min. by train(Hokuriku Shinkansen)
Tokyo→Ueda Sugadaira IC:Kanetsu Expressway Fujioka JCT⇒ Joshin-Etsu Expressway Ueda Sugadaira IC
Nagoya→Ueda Sugadaira IC:Chuo Expressway Okaya JCT⇒Nagano Expressway Koshoku JCT⇒Joshin-Etsu Expressway Ueda Sugadaira IC
Osaka→Ueda Sugadaira IC:Meishin Expressway Komaki JCT⇒Chuo Expressway Okaya JCT⇒Nagano Expressway Koshoku JCT ⇒ Joshin-Etsu Expressway Ueda Sugadaira IC


Ueda Convention Bureau

Pre-/Post-Convention Programs

Sugadaira Highlands Snow Resort
Sugadaira Highlands Snow Resort
  • Ueda-tsumugi
    Experience handweaving of Ueda-tsumugi, a woven silk fabric that is a traditional handicraft of Ueda
  • Sugadaira Highlands Snow Resort
    The Sugadaira Highlands offers an assortment of snow activities. These include snowshoe hiking and experiencing a ride on the Snowcat, a snow-caterpillar vehicle that climbs to an altitude of 2,170 m on Mt. Nekodake.

Support Programs for Convention

Support for bidding process
Category Type of Support Availability Languages
Site inspection Arranging an inspection trip for site selection
Support for hosting/preparation
Category Type of Support Availability Languages
PR Support for encouraging participation in the event
Supporting other PR activities
Conference and event preparation Providing information on PCOs, travel agencies and event management companies
Providing information on reception venues (including unique venues)
Providing information on related programs (local attractions, traditional performing arts, post-convention programs, sightseeing and hands-on experiences with Japanese culture for persons accompanying conference participants)
Providing tourism information English
Requesting nominal support
Coordinating with relevant organizations
Conference and event operation Arranging reception venues (including unique venues)
Arranging volunteers
Setting up an information desk
Providing maps/guidebooks for participants
Arranging shuttle buses
Providing convention bags
Hospitality Welcome posters and digital signage
Welcome message by the head of the local government
Providing discount tickets to tourist facilities
Providing discounts on public transportation
Dispatching tourism ambassadors
Related programs Making arrangements for attractions and traditional performing arts
Making arrangements for post-convention programs
Making arrangements for sightseeing and hands-on experiences of Japanese culture for persons accompanying conference participants
Arranging tour interpreters and guides

Support Programs for Incentive Travel

Support for Promoting Incentive Travel
Type of Support Availability
Site inspection support (provision of accommodation, food, tourist activities) -
Creation of draft proposals, providing information -
Support During Incentive Travel
Type of Support Availability
Accommodation -
Airport transfer services -
Welcome banners -
Chartered transport (e.g. coaches) -
Prepaid cards for public transport -
Venues (MICE facilities, unique venues) -
Event management services -
Recruiting volunteers to assist at events -
Excursions, technical visits etc. -
Attractions, entertainment etc. -
Experience programs -
Local cuisine, traditional cuisine -
Greeting at airport or station -
Greeting or welcome letter from local government head -
Travel brochures -
Discount coupons -
Giveaways -